Be Clear. Feel Inspired.

Build a business that works for you.

Strategic business coaching and advisory for entrepreneurs determined to control their business—so their business doesn’t control them.

Growing a successful business often comes at a cost to the owner.

  • Lost time

    Spending too much time overthinking, suffering from decision fatigue means wasting precious time that could have been spent on growing the business, or pursuing your passions.

  • Inconsistent results

    Without clarity and an accountability partner, positive outcomes become unreliable, leading to frustration and lack of motivation.

  • Reduced creativity

    Being consumed by the day-to-day tasks necessary in the business, can stifle creativity and joy—critical components to problem-solving and innovation.

  • Mental exhaustion

    Constantly feeling overwhelmed and stuck in a seemingly endless cycle, leaves owners mentally drained and discouraged both personally and professionally.

You're ready for real change and we’re here to help you achieve it.

Quick & Results Driven Advisory

Accelerate your growth with focused strategies that create immediate impact.

Sustainable Growth Through Owner Performance

Cultivate a growth driven mindset and enhance your leadership capabilities to drive sustained success.

For years we’ve been helping owners every day achieve measurable progress towards their goals.

Proven Success

Getting started is simple.

STEP 1
Schedule a FREE Discovery Call

STEP 2
We assess your needs and choose a program that will provide the best solution

STEP 3
Get started on achieving your vision.

A little bit about me.

I get it, because I’ve experienced it. I understand the frustration of constant motion without meaningful progress toward your vision. With 15 years of experience as a business leader, owner, and advisor, I’ve now helped 100+ business owners break free from the cycle of being consumed by their businesses to achieve real, sustainable results.

Mission: To be the first call entrepreneurs worldwide make when they need strategic support.

Favourite moments: When I get an excited call from a client celebrating a win.

How I spend my downtime: With my wife and 3 daughters, CrossFitting, searching for the best coffee shop and bakery.

Adam Hoffman

Testimonials

  • "I found his methodology very approachable, and it provided me the accountability needed to make steady and consistent growth without ever feeling overwhelmed."

    Tyler M. - Ottawa, ON

  • "The highlights are how approachable you are during our calls/emails. I love how you ask calculated questions that help guide me towards a solution."

    Carly B. - Orlando, FL

  • "I have accomplished so much in my short time working with him, thanks to his approachable strategies and consistent check-ins. Thanks so much Adam!"

    Megan B. - Toronto, ON

  • "The first couple weeks of your process is helping me immensely! Mainly because of the clarity I now have."

    Tyler M. - Orlando, FL

  • "It's been great to have that outside perspective, accountability, and guidance (that I was personally missing) from someone who cares so much & is excellent at what he does."

    Char M. - Orlando, FL

  • “Working with Adam has reinforced the high value of accountability. He is wise in the areas that conern my business, which has moved my vision along faster than if I was going it alone.”

    Julie R. - London, ON

  • “Adam has been a tremendous help in growing our business. He has helped us completely redesign our backend and streamline our processes to allow for a better customer experience and the increased opportunity to scale easily.”

    Brendan M. - Orlando, FL

  • "I loved the group online sessions, and the care taken to create organized, thought out materials in succession as the weeks followed."

    Nicole K. - London, ON

  • “In working with Adam, I was provided a support network which holds me accountable. He works within my values and leans into what’s important to me, while helping me move the business forward.”

    Rob M. - Montreal, QC

  • "Adam had me think of things I didn’t even know I was going to need to know. I enjoyed the one-on-one time to address my specific business needs. His coaching helped me figure out a vision for how my business can be in my life and a plan to apply to attain it."

    Cheryl A. - Milwaukee, WI

  • "Back Road Business Coaching has been incredibly helpful on my small business journey. Not only is Adam super knowledgeable, but he's also down to earth and very approachable."

    Courtney D. - Toronto, ON

  • "I really liked how intentional Adam was in making sure everyone was heard and that every topic discussed was made applicable to everyone's individual businesses. Being able to talk things out in a group setting and pooling from others ideas and experiences was also really great."

    Sonja P. - Forest, ON

  • "Adam helped me get organized in my goals, and that is something I really struggle with. I learned some new strategies and I have already incorporated them. I learned ways to sub compartmentalize, and its easier to stay focused."

    Tonya C. - Milwaukee, WI

  • "Before working with Adam, I felt overwhelmed, uncertain, and unclear. His coaching helped me get clarity on what is important to me and a structure on how to achieve it. I now feel much more calm, confident, and focused."

    Patrick B. - Lausanne, CH

  • Working with Adam at Back Road Coaching has been one of the best decisions for both my business and personal growth. Over the past few years, he has helped me navigate challenges, refine my mindset, and focus on what truly matters for growth.

    Katrina G. - Orangeville, ON

Coaching and Advisory

Strategic Business Coaching Programs

Elite Partner Advancement

1:1 coaching for entrepreneurs overcoming the challenges of scaling from ~$300k in revenue to $1M+

Launch Your Legacy

1:1 coaching for aspiring or new business owners in the early stages of their entrepreneurial journey.

Strategic Session

Half-Day Momentum Builder

A 3-hour strategic deep dive to solve a pressing challenge, map your next year and beyond, gain clarity on what’s next for you and your team, and advance your leadership skillset. Walk away with a customized action plan and a renewed sense of direction for everyone involved.

Request a Discovery Call