Back Road Business Coaching is dedicated to supporting entrepreneurs at all stages of their journey.

Business is tough, don’t do it alone.

Over the past 13+ years I have experienced what it means to be responsible for the successful launch, operations, and growth of several small businesses.

I’ve felt that isolated and overwhelming feeling of those countless decisions that need to be made daily. For me, those feelings accompanied periods of stagnant growth, missed opportunity, and an unhealthy work/life balance.

In retrospect, the solution would have been a strong business coaching relationship! That is why my true passion lies in walking side-by-side in support of business leaders like yourself.

My coaching methodology was established based on real business experiences and refined in partnership with trusted advisors. It ensures that I ask focused questions, listen, help you to clearly identify what is needed right now to reach the next horizon of opportunity for you and your business, all while holding you accountable to those needs.

“My goal is to help entrepreneurs navigate complex environments so they find clarity on their next steps to building a business that gives them options”

Meet the team

Adam Hoffman

Owner - Business Coach


Trusted Advisors

As a business coach, I know first hand that this journey can’t be walked alone. This is my support team that helps me to continuously develop my coaching methodology and sharpen my performance.

Keith Suddaby

Business Advisor
Coach & Consultant

Peter Demangos

CEO & Cofounder at SuccessionHR

Ross Rains

Owner TFPG | Business Coach

Jonathan Lansky

Jonathan Lansky

Owner No Straight Lines Investments

FAQs

    1. Clarity of next steps towards end goals

    2. Peace of mind

    3. Positive mindset

    4. Accountability and improved execution.

    5. Increased organization and focus

    6. Improved strategy and systems

    7. Unbiased and fresh perspective

    8. Increased confidence

    9. Personal growth

    10. Increased sales and profitability

    11. Improved work / life balance

    12. Improved overall performance

    • A clear business strategy

    • Less overwhelm and lower stress levels

    • A better understanding of priorities

    • Defined success metrics

    • Accountability support

    • Increased confidence and quicker decision-making

    • Permanent increase in performance through clarity of vision and goals

    • Consistent and clear business strategy

    • Relationship and health goals met through work/life balance

    • Financial freedom for you through sustainable financial growth

    • Staging of business for eventual exit strategy

  • Small businesses are the fabric of our communities. Their owners and leaders bring people together, support each other, and provide for the community in ways much greater than their business alone. By serving small business leaders, I hope to strengthen their presence within their communities to make the biggest impact possible.