Take control of your customer experience and grow.
“Delight your customers. Don’t just satisfy them, delight them.”
It can be overwhelming and extremely time consuming thinking about all the ways your business can acquire new customers. Social media, paid ads, cold calling, outsourced sales teams, promotions, and the list goes on and on. Of course having a sales strategy that utilizes some of these techniques is important. However, we can naturally get drawn into thinking the key to growth is through the acquisition of NEW customers. Fortunately, that’s only part of the equation.
“The best way to control your customer experience is to intentionally create it.” - Elle Robertson
The good news is, shifting our focus inward towards existing customers can provide all the answers we need. This is an audience that has already put their trust in us and paid for our product or service. You have an open line of communication to them through their emails for feedback or additional revenue generating opportunities. They’ve left a trail of data behind that can help you optimize your sales strategy.
Blow your customers away with a great experience, and not only will they be back for more, but they’ll talk about your brand to their friends like they earn a sales commission!
Create a bigger and more effective sales force than you could ever hire on your own by making your purchasing experience easy and enjoyable, consistently communicating with your customers, and ensuring they have an exceptional experience every step of the way.
This editions Recommended Resources provide powerful tools that address the importance of focusing on your customer experience to grow your business.
Recommended Resources
I hope you enjoy these resources and they help you to find clarity and peace of mind on the road to elevating your business. I welcome any feedback, questions, or thoughts you may have on the topics. I also gladly accept your PODCAST and BOOK recommendations.